‘Call Your Readers to Action’, Day 23 #31DBBBDay23 with @problogger

http://www.sxc.hu/photo/1213866

Aside from getting your readers to comment, there may be other ‘calls to action’ that you may want your readers to do sometimes – e.g.

  • implementing an idea that you’ve written about
  • subscribing to your RSS feed or an email newsletter
  • buying an affiliate product
  • writing a comment
  • voting in a poll
  • making a donation to a charity
  • voting for you on a social bookmarking site
  • buying a product that you’ve developed
  • visiting another site
  • hiring you for some service that you offer
  • reading another piece you’ve written on your blog
  • visiting your business site.

Passive Readers

Many of us have very passive blog readers (and The Big Bible Project definitely has a strong readership):

Looking at my own blogs, I’d estimate that less than 1% actually make comments, and that the vast majority of those who come to my blogs leave without doing anything.

Finding the kind of calls to action that jogs people out of passivity is a case of trial and error… [Short of a ‘celebrity voice’ – I have found that DM’ing people asking them to comment can work quite well, but always feels a little false/painful!]

Today’s Task

Read: 12 tips to snap readers out of passivity. Why are CTA important:

  • Some People Respond to Invitations – When I invited comments and didn’t assume that people would leave them I noticed a marked increase in comments. While the majority of my readers still ‘lurked’ I’d estimate comments were up by between 50-100% on posts.
  • Action grows Reader Engagement – I began to notice that when people commented once it would open a floodgate of comments from them over future days. When I questioned a few of these readers I found that some had been ‘lurking’ a while, too scared to comment but once they had they felt more ‘ownership’ and ‘confidence’ to do it again.
  • Action brings loyalty – I noticed that first time readers would become loyal readers – they’d often come back to the blog in the days after their comment to see how other people responded to it.
  • Action breeds Action – When you grow the interactivity on your blog it draws others to be interactive. When a first time visitor to your blog sees that you have thousands of subscribers and hundreds of comments they take notice and many will be drawn to do likewise (it is called social proof).

The simplest ‘calls to action’ are to ask people to comment [hmmm, this still seems to be incredibly painful!), or review a book & encourage people to buy via an Affiliate link.

Today’s Notes

  • Ensure the ‘call to action’ is relevant to the content of the blog post.
  • It takes time to build up reader activity on the blog … start simple with comment requests/questions asked
  • Consider the use of humour – e.g. captioning an image
  • If you’re offering theory, also offer a practical application that people can put to use straight away (as with #31DTABB

Ensure the style fits – e.g. see The Middle Finger Project, see explanation.

Further Reading

About bigbible

The #BigBible Project. Educating in the digital spaces, creating 'bigger Bible conversations' between #digidisciple(s). Look out for #bigread14.