Develop an Editorial Calendar for Your Blog Day 12 #31DBBBDay12 with @problogger

Image purchased from iStockphoto

Yesterday’s task was to come up with post ideas before they are required, then you can use your creativity to focus on blog content. We’re now looking at planning a posting schedule for the following week…

Today’s Task

Add a publication calendar – if you already have one – great – consider adding new ideas in now!

  1. Calculate the number of posts you want for that week.
  2. Set up spreadsheet/Word doc with entry for each blog post, with date/time go-live
  3. Add new post ideas, allowing space to add follow-up ideas as they may come to you.
  4. Add 1-2 sentences about what post is about:
    “I often also take a moment or two at this point to brainstorm some of the main points for the post. If any examples, illustrations, pictures, or related posts that I’ve previously written come to mind, I make note of these too.”

Allow space for flexibility, as new posts, the order, and creation of bigger series may all develop as you write. Having these pre-planned, however, means you can concentrate on writing … [and you can always use the post ideas later if not too date-sensitive.]

As you know: we maintain a #digidisciple calendar – I endeavour to keep people on track/time, but not with 100% success. Those who write early allow more options to pre-advertise posts.

List Types

Some bloggers use e.g. Friday for list posts, Monday for information posts, etc. Consider whether you want to work to a rhythm in the long term.

Plugin: Consider using ‘Editorial Calendar’ to see what’s coming up, and where there are gaps. Drafts appear in here too, so long as a date is assigned.

Ensuring a good range of posts: “Developing an editorial calendar helps me to be intentional about covering a variety of topics that are relevant to my readers.”, rather than focusing on one niche that you have a hobby-horse about!

Identifying a range of styles is also helpful: “a review, a rant, a how-to or tutorial, a list post, an interview, or a humorous piece.” You may decide to colour-code different styles of posts to make it easier to spot.

Further Reading

About bigbible

The #BigBible Project. Educating in the digital spaces, creating 'bigger Bible conversations' between #digidisciple(s). Look out for #bigread14.