Update a Key Page on Your Blog 14 #31DBBBDay14 with @problogger

http://www.sxc.hu/photo/1190368

You may think that all of the pages on your blog are important, but some are more powerful than others in driving traffic, building your reputation, etc.

Today’s Task

Think which are your key posts/pages, and whether they need an update.

1)    Your homepage (still potentially gets around 20% of traffic, as people head there after reading other posts). A full overhaul is outside the scope of this, so what can you do quickly?

  1. First impressions: do people know what your blog is about immediately (tagline, etc.). Does the page look clean or cluttered?
  2. Sidebar: This tends to become cluttered. Spring clean.
  3. Headers/Logos: Not a rush-job, but think about refresh/update
  4. Site objectives/call to action: Subscribe to RSS? Click an ad? Tell a friend? See latest content? Buy something? Hear about you? Define and then ensure that this is in a key position.

2)    The About Page. Likely to be read by readers wanting to know if the site is for them, and potential partners, journalists, etc. wanting to know if it’s worth them spending time building a relationship with you.

  1. Ensure that this page is up to date, and includes a call to action.
  2. Worst mistakes: not having one, or maintaining the default page!

3)    Landing Pages – ensure that these are consistent with the branding message for the area that they’ve been linked from, and with the overall site.

4)    Your Contact page – are you easy to contact, and are your details up to date?

5)    Archived posts that continue to have high traffic because they’ve been linked from elsewhere/appear high in Google, etc.

6)    These are important pages—they’re gateways through which potentially loyal readers enter your blog. The problem is that many of those new visitors often turn right back around and leave again.

“These are important pages—they’re gateways through which potentially loyal readers enter your blog. The problem is that many of those new visitors often turn right back around and leave again.”

  1. Check out your blog stats with e.g. Google Analytics
  2. Identify posts, ensure that they are up to date, and as useful as possible.
  3. Think how you can make posts ‘stickier’

i.     Suggested reading links to other posts in your blog

ii.     Insert an invitation to subscribe to your blog at the end of the post.

7)    Other key pages – anything linked from your home page definitely deserves a regular update.

Think More

“Trying to get inside the head of a first-time reader can help you identify the types of information that might convince them to keep coming back to your blog.” E.g.

  • What kind of questions do they have about your topic?
  • What do they find most confusing about your topic?
  • If they want to visit a website on the topic, what types of info would they be after?
  • What would make a site on your topic more credible to them?

Want to know how others have developed their webpages – try the ‘Wayback Machine’ with a URL…

Further Reading

I have gradually been updating all pages, and the About page is still evolving!

About bigbible

The #BigBible Project. Educating in the digital spaces, creating 'bigger Bible conversations' between #digidisciple(s). Look out for #bigread14.