Thou Shalt Not Multipost Not! (@asaltbde) #Digidisciple

Cross our postings sounds a bit risqué, a bit like cross dressing. This practise is generally frowned upon and shunned, but I disagree and I’m ready for a debate (on multiposting, not cross dressing you understand).

Multipost is an Android App for multposting

What is it?

Wikipedia says this: “Crossposting is the act of posting the same message to multiple information channels; forums, mailing lists, or newsgroups. This is distinct from multiposting, which is the posting of separate identical messages, individually, to each channel, (a forum, a newsgroup, an email list, or topic area)”. The Next Web has a more interesting social media take on it here. Services like Disqus are an attempt to sew the net together. I’m not convinced we have reached a point where we have the nirvana of a unified solution. Until we get there, I’ll continue to be a multi poster.

Why do I believe multiposting isn’t bad?

I believe Jesus would want us, as churches, to cast our nets out far and wide to spread the word to the largest audience possible.

Social media purists would suggest concentrating a message to one network, so any resulting feedback is focused in one place. That’s all very well and good, but sticking to one network your message isn’t going to reach as many people, if you’re a local church, wanting to reach a local community. Twitter, Facebook and LinkedIn each have different groups of people using them for different reasons, just like those who have a preference for a Volvo, Audi or BMW car. Leaving out any one group is like only inviting Volvo car owners to church on Sundays. It may lead to a really engaged congregation, but it would leave a lot of people stranded.

Social media purists might also suggest posting a unique message to each network, tailored for that network. That reminds me of the old fashioned corner shop like the one in the TV show “Open All Hours”. Each customer gets an individual service tailored to their needs. I commend this approach if you’re a church social media officer with lots of time on your hands to deliver that level of service. In reality, you’re probably juggling your day job, family and church. If you do have a message to send out, or see an interesting piece of news you want share, you wont have time to edit it for each network. Then the question becomes, what’s more important, getting the message out, or dropping it because you don’t have time?

That said, one should still behave responsibly. Monitor responses from all networks you post to.  Try and be multi network friendly (Twitter style posts can be confusing to Facebook users if you are too curt for example).

What Apps?

There are lots of phone apps out there which will allow you to post an update to more than one social network, but here are my three favourite on Android. Multipost is a simple app (free and paid versions). Register your social apps with it, and it will simply call each one, and allow you to edit your message before posting. Not rocket science, and I’ve not encountered any limit on networks, and that’s why it works. Hootsuite and Seesmic are my top social media apps, both allowing posts to multiple social networks, but unless you have a paid version, the number of networks are limited. So Multipost gets my star rating.

I’d like to encourage you to rethink your approach to managing multiple social networks, and consider responsible multiposting.

Do you disagree? Join the debate.

About Andrew Salt

Andy is the Social Media Officer for @StPaulsCamb in Camberley, Surrey and the @StMikesOpen4All project (#CNMAC12 runner-up for most creative use of social media). He built up a presence on various social networks for St Paul's, and learned an awful lot, from some really nice people, along the way. He loves Android, and uses a stack of apps to help him carry out his role at St Paul's. Oh, and did I mention attending @DigitalSurrey :)