5 common mistakes in Social Media (@andersorsander)

mistake photo

It would stand to reason that Social Media is just that, social. Still there are numerous examples of people treating it as Asocial Media. We can learn from making mistakes, but we can also learn from others’ and not repeating their mistakes. Please avoid these:

 Mistake 1: Broadcasting your own vanity

Vanity Tweet

Vanity Tweet: Who cares but you?

You have probably seen this kind of Tweets many times. Stop sending them. Seriously, stop them yesterday. I’m a proud geek and I love to check my analytics and insights, but is anyone else interested? I follow people because they provide good content and insights into social media, not because this or that many other people chose to follow them… or not.

Takeaway: Don’t broadcast your vanity!

Mistake 2: Not updating


Keep your pages updated or shut them down

Earlier this week I read a great blog post, by a person who was sporting a Google Plus badge on his blog. I thought “Great, I’ll add him to my circles.” Last update turned out to be 10 months old, which in Social Media is close to the time the dinosaurs snuffed it. This severely puts a dent in any claim being a Social Media guru, ninja, evangelist or whatever.

Takeaway: Don’t link to pages you’re not updating, and if possible shut them down.

Mistake 3: Considering others Robots until proven Human

Robot vs Human

You’re a robot until proven human?

We have a strong tradition in justice of considering people innocent until proven guilty. The opposite puts us of. One example of that in Social media are services such as TrueTwit. you follow someone and get a DM requiring you to verify you’re a human being.

I never do this. Sure, bots are annoying, but to deal with it by degrading everyone to robots until they verify they’re humans is a very bad solution. It sends the message that you’re lazy to keep track of your account, that you lack trust in others.

Takeaway: People are People until proven they’re Robots, not the other way around.

Mistake 4: Private profiles

Private Profile

Private Profile

It’s way better being comfortable about sharing your content publicly, than having a profile available to the public but all content locked down from them. If you have content you only wish to share with a select few use other platforms than social media (or at least a closed Facebook group)

Takeaway: Be transparent on Social Media and filter by choosing what you upload and share in the first place.

Mistake 5: Manipulative methods

Retweets for the sakes of Retweets?

Manipulative tweet

Social media is powerful so don’t abuse it by posting manipulative content. The tweet above states “Retweet if God blessed you today”. First of all I don’t recommend asking for retweets, likes or shares. Content should be retweeted, liked och shared because it’s shareable, not because you beg.

But my real problem with this kind of content is the manipulative side to it. If I don’t retweet, this suggests that I’m not blessed by God. This is of course insane. God’s ability to bless doesn’t depend on one person’s tweets, who happens to see and retweet it.

I see similar content on many Christian pages. “Like = Amen”, “Comment ‘Yes’ if you believe in Jesus” and that kind of posts. It’s all manipulative cheap tricks in order to gain likes, comments, shares and retweets.

Instead I recommend posting content that inspires. Quotes and images that encourage conversation. Thought provoking content that grab people’s attention and reaction.

Takeaway: Don’t be manipulative, but give people inspiration.

What mistakes have you seen (or made) that we can learn from?

Photo by opensourceway


About andersorsander

Digital Marketing Officer for United Bible Societies. Living in Sweden in a Swedish-Filipino family.